HOW WE GOT HERE AND WHAT WE DO

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Business Betterments specializes in transforming the sales and business development processes of its customers.  By implementing a disciplined and systematic approach to sales, coupled with the use of our proprietary software applications, our customers achieve sustainable improvements in revenue growth, profitability and predictability within their organizations.

Chuck Kitchen founded Business Betterments with the vision of using his 28 years of diverse sales, marketing and operations experience to help other companies.  His background literally spans the US industrial base, having worked with and for large multinational, regional and local companies, in roles ranging from field sales to executive positions, as well as being actively involved in numerous outside board memberships.

Drawing upon real-world experience and after meeting with thousands of diverse business professionals, we recognized the need for user-friendly, cost-effective technology solutions that would help organizations develop better sales results.  This led to the development of GENREV!© and SalesStrat.

GENREV!© provides a platform to develop a meaningful understanding of customer relationships, construct viable, intelligent sales strategies, and document specific business development action steps. It is differentiated from other CRM, pipeline or statistical models because of its focus on the front end of the sales process - looking strategically forward instead of measuring backwards – and resulting in:
  • Revenue growth through increased customer penetration.
  • Gross and net profit margin expansion by focusing efforts in high margin areas.
  • Employee & operational efficiency improvements through the elimination of poorly planned business development efforts and random successes.
  • Customer satisfaction & loyalty as a result of improved alignment with their actual needs.
  • Sustained profitability improvement as sales and business development are transformed from perceived cost centers to proven profit centers and the growth engine of the organization.
SalesStrat establishes a basis for communicating relationship value with a company’s strategic customers by monetizing the benefits that such customers have derived from the relationship.  This proactive approach in managing customer relationships ensures alignment with customer needs and values, and redefines the customer’s perception of the sales organization.  Tremendous long term transformations occur when an organization is no longer viewed as a vendor of commodity products, but instead as a trusted business associate,  aligned with and vital to the success of its customers.
SourcingStrat was developed for progressive purchasing departments with the means to document the total cost impact provided by their suppliers across their organization in order to achieve three objectives:
  1. Help reduce the company’s overall operating costs and improve profitability. 
  2. To develop a competitive advantage through the supply chain by providing the means to measure, track and compare suppliers on a total cost basis.  
  3. Utilize a common format / language with its channel partners: suppliers, integrators, distributors and manufacturers, in order to improve the efficiency and effectiveness of the documentation process.  
It’s why we say that Business Betterments is all about, “Discovering What Sales Can Be.”

Learn more by scheduling a free consultation with us and/or to receive a demonstration of GENREV!©, SalesStrat and SourcingStrat.