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Snippets You May Or May Not Have Considered

What Is A Customer?

Merriam-Webster defines "customer" as:
1. One that purchases a commodity or service.
2. An individual usually having some specified distinctive trait.
Re-read #2. A distinctive trait?

What Is A Customer?

Do You Suffer From The BECAUSE FACTOR™?

Explore strategies to navigate the ever-changing landscape of sales with insights into the perplexing force known as the Because Factor™. Learn how to empower your business and overcome challenges for sustained growth.

Do You Suffer From The BECAUSE FACTOR™?

Understanding Revenue & Expense: A Key To Empowering Your Sales Team

It's a common misconception among salespeople that every dollar in revenue directly translates to a dollar added to the company’s bottom line.  Many will disagree, but time and time again, we have found that salespeople and managers alike, do not truly understand how these 2 areas relate to one another.

Understanding Revenue & Expense: A Key To Empowering Your Sales Team

SALES IS THE LIFELINE TO EVERY BUSINESS (BUT I DON'T WANT TO TALK ABOUT IT)

In recent encounters with two distinguished individuals—an internationally seasoned CEO and a seasoned President—our discussions ventured into the realm of sales. Both conversations unveil a common thread: a reluctance to delve into the intricacies of sales, hinting at a deeper discomfort with acknowledging the need for assistance in this domain.

SALES IS THE LIFELINE TO EVERY BUSINESS (BUT I DON'T WANT TO TALK ABOUT IT)

SALES RESOLUTION + RESOLUTE = RESULTS

Resolution: A strong will, determination, the state of being resolute, a statement, a vow.
Resolute: Firm, unyielding, determined.

SALES RESOLUTION + RESOLUTE = RESULTS

BUSINESS AND SEASONS: BOTH CHANGE

Summer has come and gone and with it, winter and a new year are upon us. These images are the same location, just a different time. See the similarities and differences? Same horizon with a new season; just like business.

BUSINESS AND SEASONS: BOTH CHANGE

SALES RESOURCE OPTIMIZATION AND MANAGEMENT

“We need sales now”. This phrase plays out in everyday business. What does it mean?
Salespeople, feeling pressure, go about making calls (assumes a call = order) and management fuels the fire by wielding their authority. Yet, what’s the plan? Let’s consider a slightly different situation.

SALES RESOURCE OPTIMIZATION AND MANAGEMENT

ADVERSITY VS. DIVERSITY: WHICH ONE IS YOUR ORGANIZATION?

Those of us who have been in sales and/or leadership positions have undoubtedly been involved in discussions that sound something like this: "If sales would pick it up, we would be fine" or "What is sales doing"?

ADVERSITY VS. DIVERSITY: WHICH ONE IS YOUR ORGANIZATION?

INTEGRITY: IT IS EVERYTHING

Integrity: The quality of being honest and having strong moral principles; moral uprightness.

INTEGRITY: IT IS EVERYTHING

PARTNERSHIP OR RELATIONSHIP?

Seems in today’s work environment, business is conducted more on the here and now, rather than the future.
At the same time, businesses talk about being “partners”. What does this mean?

PARTNERSHIP OR RELATIONSHIP?
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