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Practical Sales and Leadership Support for Industrial B2B Companies

No one needs more complexity. We seek structure, focus and momentum.
I work directly with industrial B2B manufacturers and distributors to improve forecasting, align sales teams, and strengthen leadership, using a practical, results-driven approach that keeps things focused and actionable.

Sales Forecasting, Planning & Sales Process Structure

Struggling to build reliable forecasts and a cohesive sales process?

Reliable, actionable forecasts are essential for confident decision-making. I help companies move beyond instinct or disconnected spreadsheets by implementing structured planning, cross-functional visibility, and ongoing accountability.
The proprietary 
GENREV!™ platform and methodology offer a practical, user-friendly approach to sales forecasting and process structure, without the complexity of enterprise tools. It’s an out-of-the-box solution developed through years of real-world leadership experience that delivers visibility, alignment, and momentum.

GENREV!™ can be implemented as part of a structured service engagement where your team is guided toward independent use, or provided as a standalone solution with supporting materials for organizations that prefer to adopt it on their own.

Explore GENREV!™ in action:

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Fractional Sales Leadership

Need structure and momentum without committing to a full-time hire?

Sometimes the right leadership isn’t a full-time role—it’s a focused presence that brings structure, accountability, and momentum. Fractional sales leadership offers strategic direction, team coaching, process refinement, and commercial discipline tailored to current needs, without long-term commitments.

 

Interim Sales Leadership

Facing a leadership gap or transition and need to keep sales on track?

Periods of change or vacancy can leave sales efforts vulnerable. Interim leadership provides immediate stability, prioritization, and structure, keeping teams focused while driving necessary progress. This approach ensures continuity and performance during uncertain times or critical transitions.

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Project-Based Sales Leadership

Looking for experienced support to move a specific initiative forward?
Short-term, outcome-driven projects are a great way to address defined needs without disrupting day-to-day operations. These efforts may involve launching a new product, analyzing sales performance, realigning customer strategy, or supporting the existing sales leader with added bandwidth.

This service is designed to bring focused, practical support that aligns with company goals, whether entering a new market, tackling a process challenge, or exploring growth opportunities.

 

Helping Salespeople Succeed

Want to Strengthen Your Sales Team From the Inside Out?

Sales professionals, whether individual contributors, managers, or leaders, face real-world challenges that require strong judgment, clear thinking, and alignment with business goals. Drawing from deep experience across sales, leadership, and executive roles, this support helps individuals navigate roadblocks, sharpen decision-making, and strengthen their impact across the organization.

This approach is grounded, unfiltered, and practical. Salespeople get a fair, experienced voice; someone who listens, challenges, and supports them as they grow. And when helpful, this work also bridges silos between sales and other departments, creating alignment that drives results.

Services: Service

If you’re navigating change or looking to improve sales performance, I’d welcome a brief conversation to explore how I can help

Present All Rights Reserved ·  Business Betterments  ·  www.businessbetterments.com  ·  P: 612.412.1341

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